Believing in Assisted Living
There are some among us who live life just a little bit louder than the rest. As a general rule, they dream a bit bigger, too. They see opportunity where others see only obstacles, and they teach us to see — really see — what assisted living is and should be. Our sales and marketing directors are there to greet you at the door of every Carillon Assisted Living community, but what they really do is throw the doors to a great life wide open.
Their job is not an easy one. Every day, they sit across from seniors and families who are at a crossroads in their life, stressed and conflicted about the life changes that have brought them to Carillon for a consultation. A marketing director’s first job is to listen, and the stories they hear can and often are sad. They are truly and authentically compassionate, but they are careful not to exude pity. They help seniors move forward, when the inclination can be to look back.
“I’ll have a prospective resident say to me, ‘I can’t do this anymore, I can’t do that anymore.’ And I will say to them: well let’s talk about what you can do, what you’d like to do, and what you need to do. Because somewhere in there is the answer you’ve been looking for,” said Rhonda Brazzell, marketing director at Carillon Assisted Living of Newton.
“I think we all got into this field because we love seniors and want to help them,” says Wanda Carraway, marketing director at Carillon’s Indian Trail community, “but helping them means helping them to see that they aren’t giving up anything by moving into assisted living. They are getting their life back, in fact. And I get to be a part of that, which is so rewarding.”
Hats off to this bunch of believers, and not just to the ones who come to work each day at Carillon Assisted Living, but to all who introduce seniors to a better way of life through assisted living.
Posted in Sage Stories on June 20, 2014